There is an idea that strikes terror (or more usually, cynicism) into the hearts of many doctors. Reflective practice is an embedded feature of both medical education and the overt appraisal of medical practice that is mandatory in the UK. It is, broadly, the idea that we can think about our experiences, critique and learn from them, and use the learning to enhance our own and others’ practice. Twin dangers lie in reflection: it can be so bland that it is pointless or so soul-searching and demanding that its outcomes are unattainable or unsustainable. The art of overt written reflection can be at the core of both a good story or an engaging article in BJGP Life. As both an editor and an educator I have often relied on John Driscroll’s three ‘Whats’ when giving feedback on BJGP Life submissions and undergraduate coursework: What happened? So what? What now? I invite you to keep these questions in your head …